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Tobacco Resistance Unit (TRU)

TRU is a movement throughout all of Pennsylvania to help youth, ages 12 to 18, stay tobacco- and nicotine- free. It’s time that young Pennsylvanians get serious about exposing BIG TOBACCO and its marketing lies. TRU aims to prevent and stop youth tobacco use through education. A statewide movement, TRU is managed by the Pennsylvania Alliance to Control Tobacco (PACT) and the American Lung Association in Pennsylvania.

TRU Goals

  • Educate young Pennsylvanians about the dangers of tobacco and nicotine addiction and expose BIG TOBACCO’S marketing lies
  • Grow TRU – Recruit your friends as TRU members through community outreach
  • Make TRU’s Mission visible and increase participation in the movement in your region
  • Host fun youth programs that ensure increased participation in the TRU movement
  • Keep TRU around for years to come and to help stop tobacco use in Pennsylvania
  • Monitor and influence public policy related to all tobacco and nicotine products
  • Help youth who smoke QUIT – promote cessation through the N-O-T Not On Tobacco (N-O-T)

Find Contacts in Your Area

The Southwestern Regional Tobacco Coalition is a multi-county effort created to address the diverse issue of tobacco use in the southwestern health district of Pennsylvania.

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